Joico Hair South Africa
Joico has been on a mission for 50 years to bring back the vitality, color, and shine that make hair truly beautiful—something they call “Joi.” Founded in Los Angeles in 1975, Joico pioneered keratin-based formulas that allowed hair to repair itself, becoming one of the first brands to fuse salon-grade performance with everyday care
But it’s not just about products—it’s about community too. Joico supports stylists around the globe with cutting-edge education, ethical sourcing (PETA‑certified cruelty‑free), and sustainability efforts like recyclable packaging
More than a beauty brand, Joico stands for confidence, creativity, and joy—the Joi that great hair brings. Whether you’re a stylist seeking professional performance or someone who simply wants the best for your hair, Joico delivers powerful science, salon expertise, and the joy of truly healthy hair.
