Joico Hair South Africa
Joico has been on a mission for 50 years to bring back the vitality, color, and shine that make hair truly beautiful—something they call “Joi.” Founded in Los Angeles in 1975, Joico pioneered keratin-based formulas that allowed hair to repair itself, becoming one of the first brands to fuse salon-grade performance with everyday care
But it’s not just about products—it’s about community too. Joico supports stylists around the globe with cutting-edge education, ethical sourcing (PETA‑certified cruelty‑free), and sustainability efforts like recyclable packaging
More than a beauty brand, Joico stands for confidence, creativity, and joy—the Joi that great hair brings. Whether you’re a stylist seeking professional performance or someone who simply wants the best for your hair, Joico delivers powerful science, salon expertise, and the joy of truly healthy hair.
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BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Blonde Life, Joico Hair South AfricaJoico Blonde Life Brightening Conditioner – 250ml
R545.00Joico Blonde Life Brightening Conditioner is our extraordinary Brightening Conditioner, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After your conditioner, your comb will slide…
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BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Blonde Life, Joico Hair South AfricaJoico Blonde Life Brightening Masque – 150ml
R745.00Joico Blonde Life Brightening Masque is a magician-of-a-treatment which instantly hydrates, softens, and amps up your pale strands by neutralizing those trace minerals that lead to dullness and yellowing. Nothing heavy,…
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BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Blonde Life, Joico Hair South AfricaJoico Blonde Life Brightening Shampoo – 300ml
R525.00Joico Blonde Life Brightening Shampoo is our extraordinary Brightening Shampoo, free-from SLE/SLES Sulfates produces a luscious lather that lifts away dirt and oil. After a good rinse, your comb will…
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BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Blonde Life, Joico Hair South AfricaJoico Blonde Life Brilliant Glow Brightening Oil – 100ml
R765.00Joico Blonde Life Brilliant Glow Brightening Oil is in incredible product for instant shine and softness.
Brilliant Glow Brightening Oil is ideal for every shade of blonde, from dark honey tones…
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BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Blonde Life, Joico Hair South AfricaJoico Blonde Life Color Enhancing Masque Rose Champagne – 150ml
R835.00Joico Blonde Life Color Enhancing Masque Rose Gold is available in for light to platinum blondes – For rose/peach results.
Trade one-size-fits-all for a collection of deeply nourishing, color-depositing treatments that… -
BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Blonde Life, Joico Hair South AfricaJoico Blonde Life Color Enhancing Masque Silver – 150ml
R835.00Joico Blonde Life Color Enhancing Masque Silver is available in for light to platinum blondes – For icy, silver blonde results.
Trade one-size-fits-all for a collection of deeply nourishing, color-depositing treatments… -
BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Blonde Life, Joico Hair South AfricaJoico Blonde Life Color Enhancing Masque Violet – 150ml
R835.00Joico Blonde Life Color Enhancing Masque Violet is available in for light to platinum blondes – For cool, pearl blonde results.
Trade one-size-fits-all for a collection of deeply nourishing, color-depositing treatments… -
BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Blonde Life, Joico Hair South AfricaJoico Blonde Life Strong Detangler – 200ml
R655.00Joico Blonde Life Strong Detangler is a Blonde Detangler for fragile hair.
Feeling fragile? Be blonde and fearless with NEW Blonde Strong Detangler, ultra-lightened hair’s new daily protector!
This multitasking protector helps… -
BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Blonde Life, Joico Hair South AfricaJoico Blonde Life Violet Conditioner – 250ml
R545.00Joico Blonde Life Violet Conditioner nourishs and neutralizes in one brilliant application – for cool bright blondes.
The color-balancing formula that gives cool blonde hair everything it needs — shine, hydration, and… -
BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Blonde Life, Joico Hair South AfricaJoico Blonde Life Violet Shampoo – 300ml
R525.00Joico Blonde Life Violet Shampoo instantly banishes undesirable yellow tones, so cool blondes stay nice and icy – for cool bright blondes.
You’ll never lose your cool with Blonde Life Violet… -
BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Dry Texture Styling, Joico - Hairspray, Joico - Style and Finish, Joico - Volumizing, Joico Hair South AfricaJoico Body Shake Texturizing Finisher – 250ml
R750.00Joico Body Shake Texturizing Finisher creates plush volume for fine to medium hair!
It’s “abundantly” clear: Our innovative styling product gives the look and feel of full, naturally thick hair without…
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BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Colorful, Joico Hair South AfricaJoico Colorful Anti-Fade Conditioner – 250ml
R545.00Joico Colorful Anti-Fade Conditioner is for color longevity (up to 8 weeks of color vibrancy).
This brilliantly hydrating, daily conditioner does a delicate balancing act on color-treated hair – infusing strands… -
BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Colorful, Joico Hair South AfricaJoico Colorful Anti-Fade Shampoo – 300ml
R525.00Joico Colorful Anti-Fade Shampoo is for color longevity (up to 8 weeks of color vibrancy).
A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO!… -
BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Colorful, Joico Hair South AfricaJoico Colorful Glow Beyond Anti-Fade Serum – 63ml
R710.00Joico Colorful Glow Beyond Anti-Fade Serum is for color longevity (up to 8 weeks of color vibrancy).
Imagine an instant, noticeable, stunning hit of vibrancy – the kind of punch that… -
BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Curl, Joico - Gels and Cremes, Joico - Style and Finish, Joico Hair South AfricaJoico Curl Confidence Defining Créme – 177ml
R540.00Joico Curl Confidence Defining Créme is a frizz-busting boost of shine, hydration, and movement that beautifully defines every wave, curl, twist, and ringlet on your head. Putting old-school crunchy stiffness…
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BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Curl, Joico - Style and Finish, Joico Hair South AfricaJoico Curls Like Us Define & Seal – 250ml
R820.00Joico Curls Like Us Define & Seal is an incredible curl defining gelée!
Don’t let frizz frazzle you! Keep your curls in formation with CURLS LIKE US Define & Seal, the… -
BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Curl, Joico - Style and Finish, Joico Hair South AfricaJoico Curls Like Us Hydrate & Define – 200ml
R820.00Joico Curls Like Us Hydrate & Define is a incredible curl créme styler!
Looking for a styler that delivers touchable definition, thermal protection, and reduced frizz all in one fell swoop?… -
BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Curl, Joico - Style and Finish, Joico Hair South AfricaJoico Curls Like Us Smooth & Bounce – 200ml
R885.00Joico Curls Like Us Smooth & Bounce is a incredible curl hydrating foam!
This delightfully airy foam enhances your curl pattern with a lightweight hold, creating a 3-day shield of protection… -
BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Defy Damage, Joico Hair South AfricaJoico Defy Damage Detox Shampoo – 300ml
R670.00Joico Defy Damage Detox Shampoo will wash away hard water residue, trace minerals, product buildup, and copper with this deep-cleansing shampoo that won’t leave hair feeling dry. Formulated with a…
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BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Defy Damage, Joico Hair South AfricaJoico Defy Damage In A Flash – 200ml
R695.00Joico Defy Damage In A Flash is a 7-second bond builder.
A quick journey to strong hair! With the innovative power of Defy Damage, IN A FLASH helps build bonds delivering… -
BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Defy Damage, Joico Hair South AfricaJoico Defy Damage KBond20 Power Masque – 150ml
R980.00Joico Defy Damage KBond20 Power Masque is a super-charged hair repair and damage control extraordinary masque.
Our most powerful bond builder in the Defy Damage collection, this strength-building masque delivers transformative… -
BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Defy Damage, Joico Hair South AfricaJoico Defy Damage Protective Conditioner – 250ml
R545.00Joico Defy Damage Protective Conditioner will replenish moisture and build resilience every day without weighing hair down.
Cutting-edge technology, merged with powerful protectants, join forces to create hair that’s brilliantly resilient… -
BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Defy Damage, Joico Hair South AfricaJoico Defy Damage Protective Shampoo – 300ml
R525.00Joico Defy Damage Protective Shampoo is a rich, luxurious lather featuring damage-preventing ingredients. This gentle daily cleanser swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle or…
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BeautyOnline Editor's Choice, BeautyOnline New Products, Joico - Defy Damage, Joico Hair South AfricaJoico Defy Damage Protective Shield – 100ml
R765.00Joico Defy Damage Protective Shield will guard against thermal & UV damage.
A true damage defense hero against the harsh effects of daily styling and exposure to UV and environmental pollution….
